Group campaign feedback

 Concept digipak campaign ideas: group feedback

Here is my digipak I created and the feedback I received

Does it reflect the genre, what conventions are followed?

The genre of chaos, rebellion and rock/pop is reflected through the colour scheme of hot pink, black and white. This combination reflects girly punk theme which is related to our star image. The spray paint reflects the Inso from Avril Levigne who also is a pop rock genre singer. I tried to follow similar album artwork designs from similar genre style artists to meet the audience expectations of the genre. 

Do all 4 panels work together?

Yes, the recurring image of the graffiti background is used on the front cover, cd and spine while the music video shots on the inside left and back cover go together. I also used 2 images from the photoshoot and 2 images from the music video shooting day. The colours all match together and works well. 

Does the artwork design reflect an album and not just the music video?

It incporpoartes imagery from the music video but the main image on the front cover of the whole band wearing different costumes in a separate photoshoot. The back cover lists all the tracks in the album which shows its an album. The front cover names the band in big writing and blow the name of the album, if it was just selling the music video then the title on the front cover would be Dollhouse.

It is clear it belongs to a band or an artist?

Clearly a band as it presents all the band members, as well as the band name 'The Michelles' is clear it's not one person.

Are all the technical elements followed?

Yes the digipak includes the legal information, barcode, parental advisory sticker, studio logo, track list, band name and album name which are all the main elects that must be included in a digipak album. 

Making of the Digipak part 6

 Here is the digipak design so far, including the front, back, inside left, right and spine. 

The colour schemes of hot pink, light pink and black and white all match the aesthetic, as well as the graffiti theme which is shown in the music video, fonts and background imagery. There is elects of images from the music video. The digipak sells the band, but the main focus is of the lead singer shown on the inside right and back cover. 

On the spine I used the graffiti image and included the barcode member, logo of studio and the band names and album.

On the back cover I have included the legal information, barcode, studio logo, list of tracks and the album name. 

I am overal very pleased with my digipak design and will pitch it to my group and receive feedback

Making of the digipak part 5

 Using the feedback from the draft album cover I made changes to the front cover of the alum artwork. 

In adobe photoshop I mainly used the brush tool to draw and write in my own style to create a hand drawn look to the album cover. The font I drew on to look similar to the graffiti background. I also needed to further imply the main focus of Lottie the lead singer of the band, to do this I used the Lasso tool and cut around her, I then used free transform tool and enlarged her so that she is bigger and more focused than the other band members. This is to see the lead singer to the audience as well as the band. 

One of the major changes was to the title on it, the band is what the album cover is selling, the name of the band. So I changed 'The Michelles' to be in big painted font as the main focus. The pink matches with the black and pink theme. I also added the parental advisory sticker which was necessary. the pink boarder matches the same pink in the font. The album name is smaller written below the band name.

Evaluation of Shoot Day

 Prior to our shoot day, we all organised what props, costumes and extra things we were in charge of bringing in the day before the shoot in order to stay organised. I brought in pink blankets and cushions to add to our bed on the set. 

As a group we all planned to meet the afternoon before to build the first set which we would be filming the following morning. Bashy and I began rolling out the white polished floor and wallpapering the wooden walls for the set to mimic a pink esk barbie bedroom. I helped out by building the flat pack items such as the bed and adding pink materials to our furniture before placing them into our set. Once the bed was built, we all prepared it and moved it into the studio set before creating the rest of the pink bedroom. Finally we added in shelves for the teddy bears and then the first set was complete for the next morning of filming. 

On the morning of the shoot day, I was filled with excitement but also a wave of anxiety for the busy day ahead. Once I arrived at the studio, we took all the props and costumes and any accessories up to the canteen for our actors to change into while we prepared the camera and lighting. Our director, Tegan talked us all through the shot list and storyboard plan for the day, however we were running late on our schedule due to inconveniences with the lighting. Once the actors were changed into the prom dress costumes, Adriana our art director fixed their hair and makeup to match our girly girl esc image we wanted to create. Once all the actors were prepared and the set was completed, we were ready to begin filming. 

We all had previously decided on our roles for the shooting day, I took the role as the camera operator which I was pleased about as I wanted to play a big part in our groups contribution and get an insight into working with a camera on set. 

We began filming our barbie pink aesthetic set which looked identical to our plan and mood board, the lighting was warm toned and nicely complimented with our pink tones. I first started setting up the camera on the tripod to film the wide, mid, and close up shots of each shot of our band and the band members, this was planned according to our shot list. This looked neat and precise which matched the perfect barbie girl style we were creating in the first set. Once I got the hang of using the Canon AX11 on thr tripod, I was keen to experiment and incorporate my own ideas into the music video. During the trashing up of the barbie set, I voiced my ideas of experimenting with the hand held camera to give off a purposeful shakey, messy look to compliment the reckless trashing of the perfect barbie set. My ideas were heard and I began following the actors on set with the camera rolling and creating a certain look to the shot. With the hand of my group we began to incorporate new ideas to make the shots look even better, and added a twist to the video. I experimented with new angles using the hand held which aloud me to be more creative and create unusal looking shots. I received positive and supportive feedback from my group for my camera skills. I switched with different lenses from close to wide while using the hand held, I also alternated with using the tripod to get a stabilised shot and also hand held for a chaotic look to the outcome.

While the actors costumes changed, we all began to change the set, first we messed it up, ripped the teddy's and upturned the bed. We practiced spray painting and I got some non synch shots of the actors walking, spray painting and laughing. The second set was my favourite, we all destroyed the set and got experimental shots which we hadn't planned but looked cool on the hand held shots. I switched between the standstill shots on the tripod and also the handheld to get close up shots of the band playing their instruments as i followed the singer around the set during filming.

The final set we removed all the furniture apart from the instruments and actors changed into their final costume. We did this whole shot on the tripod in the middle center frame to get a wide shot of the whole band before doing individual wide shots on each of the band members. 

I thoroughly enjoyed taking the role of camera operator, I felt that I made a huge contribution to my group and this campaign. I liked being experimental and not following the exact shot lists and taking control of my ideas and projecting them using the camera. I learnt so much about film making and music videos. 

Feedback of draft products

 After creating a draft design of the digipaks, I pitched them to the rest of my group and was given feedback of what to change and improve on.

Feedback on my digipak product:

Is the genre clear:

The grafiti and colour scheme indicates that the genre is clearly pop rock

Is the star image clear:

The star image could be hinted more to sell the girl band, especially Lottie the lead singer. All the faces should be seen however use a photo where Lottie is shown as the singer in the middle front center focus of the image. The band name 'The Michelles' needs to be clearly seen to sell their bands name. One issue with the photo is that the drummer looks like the lead singer, so I need a different composition of the band.

What works:

Theres a correlation between images from the social media and the digipak. There's pictures from the music video which also works well. 

My group particularly liked the grafiti design and the black and white theme of images. This can be similar to the social media and have a continuous black, white and pink theme.

What needs to be developed:

Make sure all the images fit according to shoot and colour. For example the outside of the album could use images from the photoshoot in black and white, and when you open up the album, the images from the music video are viewed and in colour, however still include lots of blacks and pinks.

I also need to include imagery of the teddy bears, this could either be created on my laptop or a photo of the teddys.

Another suggestion was that the whole outside, from front to back could be one photo of the whole band members, this image would continue onto the spine and the back cover.

Feedback on the social media product:

Bashy and Tegan are in charge of creating the social media platforms for this campaign. Here is our feedback on their Twitter and Instagram platforms which they made to promote the bands campaign. 

The social media accounts is currently introducing the band and their members, by slowly hinting at the themes and styles of pink. So far the instagram account consists of a few introduction posts, an advert for one of their live shows, behind the scenes pictures from the set, announcements and fun lifestyle images. 

Is the genre clear:

The genre is slowly being hinted as they edge towards releasing the album drop which will reveal their genre and star image. However the pink and black grafiti hints a girl band, possibly pop and not so much rock. It's clearly a girl band as the images introduce each one and we see their unual outfit choice which would'nt be considered basic.

Is the star image clear:

It still needs work, but we can gather that it's a girl band, mainly pop but the costume choice in the images hint at the rock side. The themes are mainly pink however the grafiti adds edge to it. 

What works:

The posts where they are promoting their own concerts and upcoming events work well as it drives attention and activity towards their account. We see snippets and sneak peeks of them performing as a band which also works well. 

Teasers of the music video are portrayed in order to get hype for the drop of the album and music video. 

What needs to be developed:

I think that the social media should be similar to the album artwork because they use the same images, the colour scheme of black&white and pinks should be the only colours on their page, this makes it clear of the styles and colours. 

The insagram needs to hint at the genre and themes more obviously and keep to a colour scheme.

Feedback on the music video product:

After seeing a short section of the musoc video which has been edited by Adrianna so far, it gives us an idea of how the outcome will look and also to see if the shots all flow together.

Making of the digipak part 4

 Using the feedback from my first digipak draft, I used the feedback I receoved from my band members to help me develop my ideas in order to create an even better digipak.

I began using Pics Art website this time to experiment with creating the digipak, this enabled me to create an album artwork using templates and helpful resources that made it easier for me rather than Adobe Photoshop. 

First draft idea:

I tried using Pics art to create this album artwork cover, however I did'nt like the font or design so I used photoshop again to make another one.

 

Second draft idea:

In this second draft design I showed my group I used photoshop software and used our own image of the graffiti in the background, a pink boarder around the black and white picture of the band and the name of the band and album name. 

My group clearly liked this second draft album cover. They gave me feedback as to what to change and add to complete the digipak.

Making of the digipak part 3

 I have recorded my creating of the digipak which I did on Adobe Photoshop as it offers me a wider creative softwear so that I can carefully create this digipak using a wide range of tools. I first imported a range of images of the band from the most recent photoshoot. 

First I used Adobe Lightroom to edit this image, I adjusted the enhancements and edited it into a black & white filter. 

I then took this image and pasted it onto a black and pink design i created to give it an edgy border matching the colour scheme of black and contrasting hot pink.

I added a similar colour to this drawn look alike font and added mystery to the band by covering their faces. 

I used the pen tool to add hand drawn symbols onto the picture which was inspired by the digipak designs from my group members.

Draft digipak design

 I recorded my process of creating this first draft digipak design, here is the outcome.

I will pitch this to the rest of my group to see if it correlates with the social media themes and styles, as well as the music video. 

However it is not fully complete, it gave my group a idea of the overall outcome and what can be improved.

I kept the colour scheme of black, hot pink and white inspired by my grafiti deisgn in the background. This will set the tone and style for the rest of the digipak

Behind the scenes of our shoot day

 Bashy was in charge of collecting all the footage we all took of each other using the cmaera equipmement, setting up the set, directing the cast and creating our music video. He edited and uploaded all the footage of our behind the scenes of the shoot day onto Youtube:

Making of the digipak part 2

 Earlier in advanced I booked the photography studio to do a photoshoot of our band to use for one of our digipak designs and also to share these images on the social media platforms. 

Here is some of the behind the scene images from the shoot:

We experimented with a black backdrop and a white one to see which compliments the bands image best. We all took turns shooting and placing the band for the shots. All these images were taken on an iPhone and just room lighting. However I think for my final product of the digipak I will book the studio for a longer session and use the soft box lightings, DSLR Canon 800d camera to create better quality photogarphs to use as the digipak design. 

Here is the best results from this photoshoot that I will choose for the digipak: 

Group feedback of album artwork designs

 In this blog post we are shared our draft designs of the digipak for our band album artwork. We agreed on the band name as 'The Michelles' and the album name as 'Riot', all the digipak degins include similar colours, fonts and themes relating to our music video which these album artwork pictiures were taken from. 

Here is Bashy's album artwork design:

Bashy's digipak design incorporates images taken from the shoot day of our music video. The lead singer is shown as the representative of this band as they band name is top left of the design, with the album name smaller on the bottom left. I really like the CD design and would include this in my digipak final design. The pink, black and white colours on the images are similar to the colours of the font. The font matches the grafiti in the photo and reinforces the rebellious, girl rock style.

Here is Tegan's album artwork:

The hand drawn graffic detail on Tegan's design really stands out. The symbols on the front cover are similar to the graffitied signs on our photos from the shoot. The band name font is written like dripping graffiti which I will use in our final draft of the digipak. The imagery used is taken from the shoot day. The black, white and pink colour and font scheme is all similar to our aesthetic of this girl band. I also like the hand drawn look on the back cover of the track list. However it needs to include the legal information

Here is Adrianna's digipak design

This album includes all the barcodes, legal information, record label tag and parental advisory which is necessary to our digipak design. The front cover uses different models to our actual band, but the background is taken from our shot day. I particularly like the main focus of graffiti and matching the font to this rebellious grafiti style. 

Making of the digipak part 1

 To contribute to the building of our group's campaign, I took the roll in making the digipak design for our band. In this post I collect a range of ideas, themes, colour schemes, fonts and symbolism to relate to our music video of our girl pop rock genre band. This mood board of styles and imagery will help me to meet the audiences expectations of the digipak so that it indicates immediately the genre, target audience and star image. 

In this mood board I created on Google Slides, I followed similar colour schemes of dark, hot pink and black and white with the font colours and grafiti which is inspired from our pre production planning of the star image. The font will be replicated from the graffiti on the set of our music video, to do this I will use graffiti style writing font on the design of the name of the album/band name as well as incorporating girl power related symbolism to portray a fun feel to the digipak.

Social media tracking

 Here is two different bands and how they use their social media platforms prior to their album release and the activity on their platform. 

First I created a google slides following Avril Leavings activity on her Instagram account before and after her tour of Head Above Water. 

Digipak research into similar genre

 Digipaks are used to help construct the star image of the band/artist, it includes similar themes, styles and colours to the music video. 

For my band's album artwork, it must include either the whole band or the lead singer, or whoever member from the band to represent their image. 

Front: 

name of band (What your selling) 

album name

Parental advisory sticker

Back: 

Legal info

barcode 

number os track list

I have researched into similar album artwork of bands which convey a similar genre to our campaign. 

No Doubt is a pop/punk rock band, their album covers includes the lead female singer representing the band on the front cover. The bold font of the band is centre focus while the album name is smaller further down. While the back is more artistic and doesn't really focus on the whole band. Their album argues a more artistic style and obscure photos.

The bangles is a female pop/rock band, their album cover presents the whole band, the colour schemes of black and pink are similar to our campaign. Their band name is also the name of their album 'The best of the'. It is a simple design however clearly shows the band members, their style and track list on the back. The font is playful and looks as if it has been hand written on, this creates a rebellious effect.

Here is some of a band called 'The Donnas' album covers and a back cover. Their clearly a pop rock band indicated by the instruments which we see them holding in center focus. All the albums show them photographed in, along with some artistic aspects with d to portray a fun rock style. Their band name is in the middle top in all of their albums, with the name of the album written smaller below. On the back cover we see the track list along with another image of the whole band which indicates the main focus. 

Finally, this female rock band called 'Vixen' shows the front cover as a motorbike photographed with a female's heal, the contrast of the manly motorbike and high heel suggests a rock theme. The back cover shows the band altogether with the song list.

In conclusion from researching into similar digipaks related to our genre of campaign They all have imagery of the whole band or the lead singer to represent the bands image and also hints of artistic styles in common. This helps me identify what I will need to include in my digipak design for my band in order to make it clear what genre, style and gender the band is.

Social media campaign

Initially before the internet, artist/bands were marketed through traditional media uses such as radio, tv, posters, newspapers and film. However now the easiest and cheapest way to promote products and artists is through social media platforms, including Youtube, Instagram, Facebook, TikTok and more. The benefits to using social media means that you can target a specific audience which is most suitable to your product/text. Social media platforms make it interactive and shareable to be shared successfully, and most importantly social media is spreadable. 

Campaigns for bands/artists use social media to create their style, aesthetic, to match their genre of music in order to create their star image. This helps target a specific audience to sell the genre and image to. Social media can be used to sell the product eg an album release, live shows and merchandise of the artist. This results in constructing a artist for the audience to consume. 

In order for the social media accounts if the band/artist to be effective, it must engage, entertain the consumers, not just to sell. These accounts are a formula to disguised market products to the audience while the artist interacts with the audience through Instagram by giving an insight into their lives and lifestyles. usually artists social media accounts become very active before an album release and the presence is high before a album drop, tour or show. 

It is very important that our social media platforms for our band campaign reflect the genre and target audience, the content must contain relevant colours, outfits, styles and aesthetics which are similar to the bands image, this will help us construct the bands star image. Our band will have Instagram, TikTok, and Twitter accounts which will contain related styles, aesthetics and similar bands which they can react with on their platforms. However certain social media platforms are not suited to certain genres, for example TikTok is known as a family friendly, pop style platform where you would most likely discover pop artist promoting their music to young kids on, so TikTok might not be suitable for our bands image.

Test shoot

My group and i organised through Whatsapp to meet up with our cast and we booked the Armadillo practice room to rehearse the song with the whole cast. We asked them to wear appropriate clothing to our aesthetic for the campaign and to bring along their instruments. I organised getting a spare guitar for Connie our guitarist before we began filming. 

We played the song through my phone while Bashy filmed the performance (On his iPhone x) and we changed the positioning of the cast for different shots in order to replicate how we plan on in our final shoot. 

I was in charge for editing this practice test shoot, I downloaded the videos and imported onto iMovie on my phone. I cut and arranged the videos in the right order so that they flow correctly and finally added music over the top. 

I think this test shoot was a successful way of grasping and idea of how our music video will look in terms of band positioning and camera angles, shots and durations. it also gave our cast a chance to learn the song and gain chemistry as they performed as a band, this also helped us see how they all work and look altogether. 

I uploaded this onto YouTube:

Shot List

 Here is our shot list which demonstrates all the shots to take in which set and what action will be taking place at this moment. This is to keep us organised on the day and to make sure we take enough footage for our music video.