Social media campaign

Initially before the internet, artist/bands were marketed through traditional media uses such as radio, tv, posters, newspapers and film. However now the easiest and cheapest way to promote products and artists is through social media platforms, including Youtube, Instagram, Facebook, TikTok and more. The benefits to using social media means that you can target a specific audience which is most suitable to your product/text. Social media platforms make it interactive and shareable to be shared successfully, and most importantly social media is spreadable. 

Campaigns for bands/artists use social media to create their style, aesthetic, to match their genre of music in order to create their star image. This helps target a specific audience to sell the genre and image to. Social media can be used to sell the product eg an album release, live shows and merchandise of the artist. This results in constructing a artist for the audience to consume. 

In order for the social media accounts if the band/artist to be effective, it must engage, entertain the consumers, not just to sell. These accounts are a formula to disguised market products to the audience while the artist interacts with the audience through Instagram by giving an insight into their lives and lifestyles. usually artists social media accounts become very active before an album release and the presence is high before a album drop, tour or show. 

It is very important that our social media platforms for our band campaign reflect the genre and target audience, the content must contain relevant colours, outfits, styles and aesthetics which are similar to the bands image, this will help us construct the bands star image. Our band will have Instagram, TikTok, and Twitter accounts which will contain related styles, aesthetics and similar bands which they can react with on their platforms. However certain social media platforms are not suited to certain genres, for example TikTok is known as a family friendly, pop style platform where you would most likely discover pop artist promoting their music to young kids on, so TikTok might not be suitable for our bands image.