Group campaign feedback

 Concept digipak campaign ideas: group feedback

Here is my digipak I created and the feedback I received

Does it reflect the genre, what conventions are followed?

The genre of chaos, rebellion and rock/pop is reflected through the colour scheme of hot pink, black and white. This combination reflects girly punk theme which is related to our star image. The spray paint reflects the Inso from Avril Levigne who also is a pop rock genre singer. I tried to follow similar album artwork designs from similar genre style artists to meet the audience expectations of the genre. 

Do all 4 panels work together?

Yes, the recurring image of the graffiti background is used on the front cover, cd and spine while the music video shots on the inside left and back cover go together. I also used 2 images from the photoshoot and 2 images from the music video shooting day. The colours all match together and works well. 

Does the artwork design reflect an album and not just the music video?

It incporpoartes imagery from the music video but the main image on the front cover of the whole band wearing different costumes in a separate photoshoot. The back cover lists all the tracks in the album which shows its an album. The front cover names the band in big writing and blow the name of the album, if it was just selling the music video then the title on the front cover would be Dollhouse.

It is clear it belongs to a band or an artist?

Clearly a band as it presents all the band members, as well as the band name 'The Michelles' is clear it's not one person.

Are all the technical elements followed?

Yes the digipak includes the legal information, barcode, parental advisory sticker, studio logo, track list, band name and album name which are all the main elects that must be included in a digipak album.