Group campaign feedback

 Concept digipak campaign ideas: group feedback

Here is my digipak I created and the feedback I received

Does it reflect the genre, what conventions are followed?

The genre of chaos, rebellion and rock/pop is reflected through the colour scheme of hot pink, black and white. This combination reflects girly punk theme which is related to our star image. The spray paint reflects the Inso from Avril Levigne who also is a pop rock genre singer. I tried to follow similar album artwork designs from similar genre style artists to meet the audience expectations of the genre. 

Do all 4 panels work together?

Yes, the recurring image of the graffiti background is used on the front cover, cd and spine while the music video shots on the inside left and back cover go together. I also used 2 images from the photoshoot and 2 images from the music video shooting day. The colours all match together and works well. 

Does the artwork design reflect an album and not just the music video?

It incporpoartes imagery from the music video but the main image on the front cover of the whole band wearing different costumes in a separate photoshoot. The back cover lists all the tracks in the album which shows its an album. The front cover names the band in big writing and blow the name of the album, if it was just selling the music video then the title on the front cover would be Dollhouse.

It is clear it belongs to a band or an artist?

Clearly a band as it presents all the band members, as well as the band name 'The Michelles' is clear it's not one person.

Are all the technical elements followed?

Yes the digipak includes the legal information, barcode, parental advisory sticker, studio logo, track list, band name and album name which are all the main elects that must be included in a digipak album. 

Making of the Digipak part 6

 Here is the digipak design so far, including the front, back, inside left, right and spine. 

The colour schemes of hot pink, light pink and black and white all match the aesthetic, as well as the graffiti theme which is shown in the music video, fonts and background imagery. There is elects of images from the music video. The digipak sells the band, but the main focus is of the lead singer shown on the inside right and back cover. 

On the spine I used the graffiti image and included the barcode member, logo of studio and the band names and album.

On the back cover I have included the legal information, barcode, studio logo, list of tracks and the album name. 

I am overal very pleased with my digipak design and will pitch it to my group and receive feedback

Making of the digipak part 5

 Using the feedback from the draft album cover I made changes to the front cover of the alum artwork. 

In adobe photoshop I mainly used the brush tool to draw and write in my own style to create a hand drawn look to the album cover. The font I drew on to look similar to the graffiti background. I also needed to further imply the main focus of Lottie the lead singer of the band, to do this I used the Lasso tool and cut around her, I then used free transform tool and enlarged her so that she is bigger and more focused than the other band members. This is to see the lead singer to the audience as well as the band. 

One of the major changes was to the title on it, the band is what the album cover is selling, the name of the band. So I changed 'The Michelles' to be in big painted font as the main focus. The pink matches with the black and pink theme. I also added the parental advisory sticker which was necessary. the pink boarder matches the same pink in the font. The album name is smaller written below the band name.

Evaluation of Shoot Day

 Prior to our shoot day, we all organised what props, costumes and extra things we were in charge of bringing in the day before the shoot in order to stay organised. I brought in pink blankets and cushions to add to our bed on the set. 

As a group we all planned to meet the afternoon before to build the first set which we would be filming the following morning. Bashy and I began rolling out the white polished floor and wallpapering the wooden walls for the set to mimic a pink esk barbie bedroom. I helped out by building the flat pack items such as the bed and adding pink materials to our furniture before placing them into our set. Once the bed was built, we all prepared it and moved it into the studio set before creating the rest of the pink bedroom. Finally we added in shelves for the teddy bears and then the first set was complete for the next morning of filming. 

On the morning of the shoot day, I was filled with excitement but also a wave of anxiety for the busy day ahead. Once I arrived at the studio, we took all the props and costumes and any accessories up to the canteen for our actors to change into while we prepared the camera and lighting. Our director, Tegan talked us all through the shot list and storyboard plan for the day, however we were running late on our schedule due to inconveniences with the lighting. Once the actors were changed into the prom dress costumes, Adriana our art director fixed their hair and makeup to match our girly girl esc image we wanted to create. Once all the actors were prepared and the set was completed, we were ready to begin filming. 

We all had previously decided on our roles for the shooting day, I took the role as the camera operator which I was pleased about as I wanted to play a big part in our groups contribution and get an insight into working with a camera on set. 

We began filming our barbie pink aesthetic set which looked identical to our plan and mood board, the lighting was warm toned and nicely complimented with our pink tones. I first started setting up the camera on the tripod to film the wide, mid, and close up shots of each shot of our band and the band members, this was planned according to our shot list. This looked neat and precise which matched the perfect barbie girl style we were creating in the first set. Once I got the hang of using the Canon AX11 on thr tripod, I was keen to experiment and incorporate my own ideas into the music video. During the trashing up of the barbie set, I voiced my ideas of experimenting with the hand held camera to give off a purposeful shakey, messy look to compliment the reckless trashing of the perfect barbie set. My ideas were heard and I began following the actors on set with the camera rolling and creating a certain look to the shot. With the hand of my group we began to incorporate new ideas to make the shots look even better, and added a twist to the video. I experimented with new angles using the hand held which aloud me to be more creative and create unusal looking shots. I received positive and supportive feedback from my group for my camera skills. I switched with different lenses from close to wide while using the hand held, I also alternated with using the tripod to get a stabilised shot and also hand held for a chaotic look to the outcome.

While the actors costumes changed, we all began to change the set, first we messed it up, ripped the teddy's and upturned the bed. We practiced spray painting and I got some non synch shots of the actors walking, spray painting and laughing. The second set was my favourite, we all destroyed the set and got experimental shots which we hadn't planned but looked cool on the hand held shots. I switched between the standstill shots on the tripod and also the handheld to get close up shots of the band playing their instruments as i followed the singer around the set during filming.

The final set we removed all the furniture apart from the instruments and actors changed into their final costume. We did this whole shot on the tripod in the middle center frame to get a wide shot of the whole band before doing individual wide shots on each of the band members. 

I thoroughly enjoyed taking the role of camera operator, I felt that I made a huge contribution to my group and this campaign. I liked being experimental and not following the exact shot lists and taking control of my ideas and projecting them using the camera. I learnt so much about film making and music videos. 

Feedback of draft products

 After creating a draft design of the digipaks, I pitched them to the rest of my group and was given feedback of what to change and improve on.

Feedback on my digipak product:

Is the genre clear:

The grafiti and colour scheme indicates that the genre is clearly pop rock

Is the star image clear:

The star image could be hinted more to sell the girl band, especially Lottie the lead singer. All the faces should be seen however use a photo where Lottie is shown as the singer in the middle front center focus of the image. The band name 'The Michelles' needs to be clearly seen to sell their bands name. One issue with the photo is that the drummer looks like the lead singer, so I need a different composition of the band.

What works:

Theres a correlation between images from the social media and the digipak. There's pictures from the music video which also works well. 

My group particularly liked the grafiti design and the black and white theme of images. This can be similar to the social media and have a continuous black, white and pink theme.

What needs to be developed:

Make sure all the images fit according to shoot and colour. For example the outside of the album could use images from the photoshoot in black and white, and when you open up the album, the images from the music video are viewed and in colour, however still include lots of blacks and pinks.

I also need to include imagery of the teddy bears, this could either be created on my laptop or a photo of the teddys.

Another suggestion was that the whole outside, from front to back could be one photo of the whole band members, this image would continue onto the spine and the back cover.

Feedback on the social media product:

Bashy and Tegan are in charge of creating the social media platforms for this campaign. Here is our feedback on their Twitter and Instagram platforms which they made to promote the bands campaign. 

The social media accounts is currently introducing the band and their members, by slowly hinting at the themes and styles of pink. So far the instagram account consists of a few introduction posts, an advert for one of their live shows, behind the scenes pictures from the set, announcements and fun lifestyle images. 

Is the genre clear:

The genre is slowly being hinted as they edge towards releasing the album drop which will reveal their genre and star image. However the pink and black grafiti hints a girl band, possibly pop and not so much rock. It's clearly a girl band as the images introduce each one and we see their unual outfit choice which would'nt be considered basic.

Is the star image clear:

It still needs work, but we can gather that it's a girl band, mainly pop but the costume choice in the images hint at the rock side. The themes are mainly pink however the grafiti adds edge to it. 

What works:

The posts where they are promoting their own concerts and upcoming events work well as it drives attention and activity towards their account. We see snippets and sneak peeks of them performing as a band which also works well. 

Teasers of the music video are portrayed in order to get hype for the drop of the album and music video. 

What needs to be developed:

I think that the social media should be similar to the album artwork because they use the same images, the colour scheme of black&white and pinks should be the only colours on their page, this makes it clear of the styles and colours. 

The insagram needs to hint at the genre and themes more obviously and keep to a colour scheme.

Feedback on the music video product:

After seeing a short section of the musoc video which has been edited by Adrianna so far, it gives us an idea of how the outcome will look and also to see if the shots all flow together.

Making of the digipak part 4

 Using the feedback from my first digipak draft, I used the feedback I receoved from my band members to help me develop my ideas in order to create an even better digipak.

I began using Pics Art website this time to experiment with creating the digipak, this enabled me to create an album artwork using templates and helpful resources that made it easier for me rather than Adobe Photoshop. 

First draft idea:

I tried using Pics art to create this album artwork cover, however I did'nt like the font or design so I used photoshop again to make another one.

 

Second draft idea:

In this second draft design I showed my group I used photoshop software and used our own image of the graffiti in the background, a pink boarder around the black and white picture of the band and the name of the band and album name. 

My group clearly liked this second draft album cover. They gave me feedback as to what to change and add to complete the digipak.

Making of the digipak part 3

 I have recorded my creating of the digipak which I did on Adobe Photoshop as it offers me a wider creative softwear so that I can carefully create this digipak using a wide range of tools. I first imported a range of images of the band from the most recent photoshoot. 

First I used Adobe Lightroom to edit this image, I adjusted the enhancements and edited it into a black & white filter. 

I then took this image and pasted it onto a black and pink design i created to give it an edgy border matching the colour scheme of black and contrasting hot pink.

I added a similar colour to this drawn look alike font and added mystery to the band by covering their faces. 

I used the pen tool to add hand drawn symbols onto the picture which was inspired by the digipak designs from my group members.