Audience Profiling

The Jicnars Scale is a way for grouping the demographic audience, however this doesn't help us categorise our target audience as our audience are unemployed and still in eduction. 

This is why we use psychographic projfiling which allows us to predict consumers as to what beliefs, values and lifestyle choices. 

VAL is a technique of lifestyle profiling, it stands for Values, Attitudes and Lifestyles and is a psychographic consumer segregation system. It beholds eight consumer segments: innovators, thinkers, achievers, experiencers, believers, strivers, makers and survivors. 

Our target audience for our campaign appeal is mainly females, in the age category of 13 - 15 year olds. Because our audience are unemployed and still in education, we will look at the Teenage VALS system to classify the attitudes and lifestyles of our teenage audience.

By looking at the Teenage VALS system we decided  our band is most appealing to rebels and innovators. This is because of the image of the band that we are creating based off similar artists like Avril Lavigne, The Runaways, Kelly Clarkson and No Doubt.