Roles on set

 My group and I have organised each of our roles to participate with our music video to build our campaign for a new artist. 

Director - In charge of the creative aspects of the production. Director will direct where the actors go, what they should do and organise the camera man's shots and angles. The director must keep the shoot day on schedule and ensure the shoot is successful. (Tegan will take on this role)

Camera Operator - I will take this role on set to capture all the necessary shots and click record. I will need to set up the camera, tripods and lenses and also ensure that the colour balance is all correct. 

Art Director - The art director is in charge of the set, props and costumes to make sure it is right. Also they will be in charge of making sure the costumes are ready to be changed into and that they are correct. The art director can document behind the scenes shots on the shooting day. (Adrianna will take on this role) 

Producer - the producer is in charge of keeping the actors, props, instruments and crew all organise and sort out any problems we might face. The producer will deal with any problems on the day and keep us on track. They can also take photos and document behind the scenes on the day. (Bashy will take on this role)

Henry Jenkin Theory

 I have looked into Jenkin's theory of spreadability to share online content successfully. His theory states, 'If it doesn't spread, it is dead' This means that if a media text is shareable and interactive that it can reach a wider audience through social media apps such as tiktok, instagram, twitter and youtube and become popular with views and likes which can lead to it becoming viral. 

He states that there are two ways using technology, one on multiple platforms like tiktok and youtube where it is quicker, cheaper and easier to share a text, rather than a traditional media uses like magazines, posters and books where the advertisement t isn't targeted to a particular audience by using cookies online which tracks your data and shows us adverts which are most suitable to our searches. Traditional media isn't easy to share, or interact with, you simply read it once and move on. While using social networking platforms allows you to share it with a friend, tag them or see that one advert continuously as it is relevant to your preferences, opinions, and tastes.

To ensure that a online text becomes successfully viral, it needs to contain something which interests the audience; values, humour, taste and opinions which are interactive and shareable so that people can like, share and send to others. Technology like this helps connect with the audience and drives revenue to the business through advertising and collecting data from the audiences cookies. 

However, if you cannot share your text or product through social media platforms to engage and reach your target audience then it is less likely to be successful. here is a video from youtube which explains how Jenkins theory impacts social marketing: 

Here is another video which clarifies Jenkin's convergence theory: 

From learning about Jenkin's theory, i can apply this knowledge to my social media campaign and help gain an understanding about how media texts are shared and become interactive and viral through social media platforms easily and cheaply. 

Completed Storyboardy

 My group and I all evenly contributed to create this storyboard which outlines the three basic shots - Wide, mid and close - and gives an idea of how our music video will look including the set and band positioning. We did this to give us guidnece to the cast when we are filming the music video, as well as also serving a plan as to how we will capture the whole music video. 

I took the role with Tegan to write the description of each shot, this includes the action, time, location, shot number, transition and sound. I also helped Adrianna and Bashy to draw the sketches which followed the description. 

Here is our completed story board. 

Shooting schedule

 Here is our schedule that we have created to help organise what we are doing on our day of filming in order to keep organised and to ensure we stay on track throughout the day. We have incorporated arrival times, costume changes, set changes, performance shots, and break timings. 

Advanced Editing Workshop 1

 In this advanced editing workshop, we were shown how to edit band music videos using a specifi editing process, techniques for syncing sound and video, and also the three rules for editing. This was demonstrated to us up in the editing suit. 

The process is the order in which we edit specifically the band music videos, first the performance cut, then we drop in the narrative shots, effects and finally colour correcting tools. This order prevents mistakes happening when we are editing on Adobe Premiere Pro. 

In order to understand the quality of footage, as well as to keep all the shots organised we use rushes bins. Inside rushes bins are many other bins which are labelled by the camera shot, and in order. This makes it easier to see the footage before dropping into the timeline.

Next we were shown techniques for picture sync and sound syncing. This is to ensure that the footage is in time with the lip syncing and the music being played to make it look as realistic as possible. First press 'I' on the keyboard and find the number on the timeline which matches the time of the shot, drag the video from the bin onto the timeline and pull the clip out before renaming the shot eg. 'wide shot'. To sound sync, first find the start of the noise and dragit to that point in the footage. Stack up all of the performance footage on the timeline to make sure its all synced. 

The rules for editing: 

1. Listen to music to help illustrate what you hear. eg. The singers face must be a close up for the first shot if the song, then a wide shot of the band to give the audience an understanding of the band members positioning.

2. Group your shots together. This stops things looking random and also avoids confusion and disorganisation. Shots can help us tell what should be seen next, for example, a close up of a bassists face as we see him look down at his hand, next shot cuts to a extreme close up of his hand playing the guitar. By cutting to the music, it helps illustrate what we are hearing and what we would expect to see to make sure the shots all flow together.

3. Follow the movement. Music helps the music video flow and adds movement through the shots. for example, we see in the extreme close up of the bassists hand moving up the neck, the next shot could be of something moving the same direction or way of movement. This is efficient for filming dancers and hand motions. 

From this advanced editing workshop, it has taught me helpful tips to ensure my band music video flows together and looks professional in order for the music video to carry a narrative to it. 

Call Sheet

 

Finalisted costume

 Here is the costume I have ordered from Amazon. I ordered two quantities of this particular colour, one for the first scene in the dollhouse, and one when destroying the set and discovering their own style and identiy which subverts to the girly stereotypes.