Henry Jenkin Theory

 I have looked into Jenkin's theory of spreadability to share online content successfully. His theory states, 'If it doesn't spread, it is dead' This means that if a media text is shareable and interactive that it can reach a wider audience through social media apps such as tiktok, instagram, twitter and youtube and become popular with views and likes which can lead to it becoming viral. 

He states that there are two ways using technology, one on multiple platforms like tiktok and youtube where it is quicker, cheaper and easier to share a text, rather than a traditional media uses like magazines, posters and books where the advertisement t isn't targeted to a particular audience by using cookies online which tracks your data and shows us adverts which are most suitable to our searches. Traditional media isn't easy to share, or interact with, you simply read it once and move on. While using social networking platforms allows you to share it with a friend, tag them or see that one advert continuously as it is relevant to your preferences, opinions, and tastes.

To ensure that a online text becomes successfully viral, it needs to contain something which interests the audience; values, humour, taste and opinions which are interactive and shareable so that people can like, share and send to others. Technology like this helps connect with the audience and drives revenue to the business through advertising and collecting data from the audiences cookies. 

However, if you cannot share your text or product through social media platforms to engage and reach your target audience then it is less likely to be successful. here is a video from youtube which explains how Jenkins theory impacts social marketing: 

Here is another video which clarifies Jenkin's convergence theory: 

From learning about Jenkin's theory, i can apply this knowledge to my social media campaign and help gain an understanding about how media texts are shared and become interactive and viral through social media platforms easily and cheaply.