1. Voix - Pull You Down
It is clear from the song that this was a male pop artist, most likely a lead singer in a typical boy band which would appeal to young teenagers and fit into the mainstream music category. This music video would be easy to cast within our school, most likely a musical theatre actor as the singer sounds quite confident and outgoing. In the feedback, my classmates imagined the music video to be very bright and colourful, with the male singer dressed quite trendy. The music video would most likely be a performance which would include dancers and visuals. Conventions could include a slight love interest in order to appeal for teenage girls and also parents who would approve to buy this for their daughter. My peers felt that this lead singer character would be very self focused meaning the music video and campaign would be completely focused on him and his attention from girls.
In my production group, which consists of Bashy, Tegan, Adriana and I, we chose to use this song as our backup choice as we think that it would be interesting to create an image for a solo male pop artist, this would be marketable to a large audience and castable as a music video.
2. Matthew V - Give It All
This second song choice runs under the same pop category, however has a slight twist in artist. In the feedback I received, people thought that this artist lacks the love interest and could appeal to any type of audience. The singer sounds like a slightly older solo male artist which would mean we would cast an A2 boy. This pop genre has a hint of house with it, meaning the music video would focus more on the visuals rather than the artist himself. This music video would be more fun and upbeat rather than seriously focusing on the good looking male singer in the other song choice.
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