Artist Logos

 In this weeks task, I learned the importance of logos in order to represent the identity of the artist/band.

Logos are part of the artists business which are a trade mark to identify the band. There are different types of logos, the main ones are; 

• abstract, mascot, combination, emblem, letter mark, pictorial, word mark-

In some cases, the logos are iconic and become more important than the band itself, this plays a big role in marketing the bamd. If the logo is sicessful, it can become iconic to its genre. The logo is important because it is printed onto artwork, stickers, merchamndise to sell the artist, and the album. the logo almost plays as a cultural impact as people tend to draw the logo, get it as a tatoo and produce stickers from it. 

One example of a successful logo is Metallica. 

The harsh font of the logo is the name of the band, it easily is related and hints at the genre due to the black and white colours, the jagged, font. It helps identify the metal, rock/punk genre of the music. 

This logo revelas al lot about the band, that it isnt pop or happty music and more harsh, angry music

their logo is easy to be put onto merchandise and stickers as the wiring is iconic to the bamd. The band logo creates an idealogy of agressive, thiunder, masculine, big loud imagery and suggests anti authoritve. 

Another example of an artist logo is Arctic Monkeys, their logo is simple yet carries the bands name as it is iconic. It's simplicity is easy to be printed on merchandise and album artwork. Once again, the logo is just black and white, it's logo is similar to the sign of the music wavelength. It suggests it is a band and due to there is no album name or band name written, suggests that it is an indie genre music. The logo is'nt harsh, or aggressive so gives the idea that the music is quite edgy and chill. 

Finally, this example of Taylor Swifts iconic logo, it is simply a signature style of writing to reflect a personal touch to the consumer. The cursive style is very feminine and girly which suggests it is for a female audience. We know that this is a solo artist as it is just her stage name, and it doesn't suggest that it is more than one person. Her logo is used on merchandise and on the album covers as it is apart of Swifts brand image. This logo is easy to draw and so perhaps fans can get this logo writing tattooed onto them, which advertises her brand. 

I have created my own logo to go onto the band/artist album artwork which I have created to go along with the album cover I designed using the website 'Jimdo Logo Creator'. This simple logo is easy to be printed onto merchandise, artwork and album covers. The stars and moon correspond with her star name 'Aurua'.